On December 16, 2025, the Mastercard Foundation-Caribou Research Partnership published a new report entitled Building the Agriinfluencer Network.”The Agriinfluencer Network (AiN) is a pan-African community of 24 young agricultural leaders across 11 African countries using social media to share knowledge, inspire peers, and amplify the visibility of agriculture across the continent,” notes the report. Members of the network “are farmers, processors, traders, and advocates who combine hands-on agricultural experience with strong digital skills. Collectively, they reach over five million farmers across Africa, creating and sharing trusted, relevant, and actionable content that helps others adopt new practices, connect to markets, be part of a community, and see agriculture as a viable and rewarding career.” To access the executive summary and full report, click HERE